Tourism workshops help local businesses keep finger on tourism pulse

Sunshine Coast Queensland - Naturally refreshing

Sunshine Coast Queensland - Naturally refreshing
Sunshine Coast Destination Limited

Did you know that Sunshine Coast Destination Ltd (SCDL) runs regular workshops for local businesses offering tips and tools on the tourism industry?
More than 25 representatives from local companies took part in the latest workshop, which was held this week and focused on Google Analytics. Barrie Adams, Chair of SCDL said the workshops are a great way for operators to keep across the latest industry developments.
“We understand that it can be difficult for small businesses to stay up to date with changes in the tourism industry – particularly when it comes to online marketing and the best tools to boost bookings – that’s why we’ve developed this schedule of innovative information sessions,” Mr Adams said.
The workshops are free for SCDL members. Non-members are also welcome to attend for a small fee. The next workshop will provide practical information on mobile technology and ‘apps’.
“Mobile technology is fast becoming vital for tourism business. This session will explain the stats and facts surrounding mobile technology, with special consideration to the tourism industry plus opportunities around apps, the process of building them, the reasons why you should / shouldn’t build one, distributing apps and promoting apps,” Mr Adams said.
Upcoming workshops:
The App and Mobile Technology – Monday 27 May 9am – 12pm
Mobile technology is fast becoming vital for tourism business. This workshop will explain the stats and facts surrounding mobile technology, with special consideration to the tourism industry plus opportunities around apps.
Trip Advisor – Tuesday 18th June 9am – 12pm
Join us for an educational seminar, exclusively for hospitality professionals. Hear
from industry experts as we discuss marketing solutions to some of today’s most
pressing business challenges—including essential online marketing strategies and tools
to help you reach millions of travelers on the world’s largest travel site.
Learn how to enhance your TripAdvisor listing with photos and videos, maximize direct bookings and manage your online reputation.
Marketing Tips and Tricks – Thursday 20th June 10am – 12pm
This workshop will focus on Sunshine Coast Destination marketing activity and will explain how to present your business and promote special offers effectively to ensure it attracts attention from customers which will then convert to bookings.
How to prepare award-winning submissions – Tuesday 21 May 9am – 10.30am
Understand how to find grants, tenders and business awards you could apply for. Discover what you need to do in your business to be in a position to start applying for these. Case studies of award winning submissions will be shared.
If you would like any more information or to register for a workshop, please call Janelle Pettit – Industry and Trade Development Coordinator on 5458 8804 or email Janelle@scdl.com.au