Marketing and Brand Director of Sunshine Coast Destination Ltd (SCDL), Veronica Rainbird warmly welcomed the four weekly flights.
“Victoria and Melbourne are key interstate markets for the region, with more than 40 percent of interstate holiday visitors to the Sunshine Coast coming from Victoria, according to the latest National Visitor Survey,” Veronica said.
“The new Tiger Airways’ flights from Melbourne to Sunshine Coast are perfectly timed to deliver a boost for the region in the lead-up to the key Easter holiday period.”
Tiger Airways Australia Head of Communications Vanessa Regan said that the new Tiger services to the Sunshine Coast were proving popular, particularly over the busy Easter holiday period and that people should plan ahead and book early to avoid disappointment.
“Tiger will increase the four weekly flights to daily in June, taking the number of seats into the region to 1,260 per week and further cementing the airline’s confidence in the Sunshine Coast as a tourism destination,” said Ms Regan.
Mayor Mark Jamieson said he was very happy that the Coast had “regained its stripes” with the Tiger flight service recommencing since it ceased back in 2011.
“The Coast has always been a favourite holiday spot for Victorians at Easter – just like the rest of the year,” he said.
“While we are a favourite destination for them during the colder months, we also have a strong contingent of Victorians who have moved here in past years and their families like to visit.
“I am all for some good competition between the airlines to keep prices in check and I believe Tiger does just that.”
Tiger’s return to the Sunshine Coast this week was the result of a working partnership between the airline, Sunshine Coast Airport, SCDL and Tourism and Events Queensland (TEQ).
As Melburnians have an affinity for the Sunshine Coast, particularly during the winter period, Tiger will team up with Sunshine Coast Airport, SCDL and TEQ to launch marketing activity in May to encourage more visitors from Melbourne during this period, said Veronica.
“We have experienced one of our best summer holiday periods on record and anticipate another strong Easter holiday period. The region will be a hive of family fun this Easter from relaxing by the beach to exploring a national park. Visitors can even enjoy one of the many events in the region as part of their holiday by going along to the ever popular Pa and Ma Bendall Memorial Surfing contest or the Kenilworth Cheese Wine and Food Festival.
“SCDL continues to work sustainably to attract more visitors to the Sunshine Coast to support business, further build the local economy and generate employment,” added Veronica.
- Four weekly return services between Melbourne and Sunshine Coast commence from 27 March 2013.
- From June 2013, services will increase to seven weekly return services (or one daily return service) between Melbourne and Sunshine Coast.
- Flights generally depart Melbourne Airport (Tullamarine) at 8:10 am or 9:05 am, arrive in Sunshine Coast at 9:25am or 10:20am, returning from Sunshine Coast at 9:55am or 10:50am to arrive in Melbourne 1:20pm or at 2:15 pm.
- These new services will provide up to 2520 additional visitor seats weekly through Sunshine Coast airport.
- Around 20 new jobs will be created at Sunshine Coast Airport in ground handling roles to facilitate the new services.