Sunshine Coast Destination Ltd (SCDL) has been on display at Australian Tourism Exchange (ATE) in Sydney. Held from 26 – 30 April, ATE allows the Sunshine Coast tourism industry to increase its share of the important inbound visitor market, creating a forum to showcase products and negotiate deals with more than 700 buyers, including airline representatives, tourism wholesalers and retailers from 47 countries.
Partners joining SCDL on their expanded stand this year included Glasshouse Mountains Ecolodge, Narrows Escape, Oceans Mooloolaba, Rumba Resort and Tourism Noosa.
As part of ongoing industry development initiatives, SCDL also introduced four new products to buyers as part of the Tourism and Events Queensland and SCDL ‘Internationally Ready Program.’ These operators included Coral Beach Resort Noosa, Coolum Surf School, Go Wake Cable Park and Maroochy River Resort and Bungalows.
Trade and International Manager of SCDL, Jan Foletta said the stand was designed to encapsulate and showcase the laid back Sunshine Coast lifestyle and provide a relaxed and rejuvenating space to do business.
“As the largest inbound tourism event on the Australian calendar, it was encouraging to be joined by a wide depth of product from across the Sunshine Coast region on our naturally refreshing stand.
“There was a great deal of interest in the Sunshine Coast as we re-engaged with key Inbound Tour Operators, Tourism and Events Queensland international directors, Tourism Australia and of course wholesale product managers from international target markets. We released our new 2013/2014 International Product Manual highlighting new product for buyers and naturally refreshing itineraries and launched the exciting Australia’s Nature Coast,” added Mrs Foletta.
Councillor Jason O’Pray attended the trade show for one day accompanied by SCDL Strategic Advisor Ian McNicol, in order to learn more about the international tourism distribution network.