Sunshine Coast Destination reveals new campaign

Sunshine Coast Destination Ltd (SCDL) is aiming to increase visitors to the region, with its latest campaign, So Close, But a World Away.
For the first time, SCDL has integrated an online booking engine with the campaign encouraging visitors to book their next holiday on the Sunshine Coast.
The latest SCDL advertising campaign is designed to educate potential visitors about the wide range of experiences available in the region and booking some great value accommodation and activities.
The campaign, launched this week is committed to a year-round presence in the Sunshine Coast’s major tourism markets to deliver an increase in travellers to the Sunshine Coast, unified by the tag So Close, But a World Away.
CEO Steve Cooper says the campaign aims to target all potential travellers to the Sunshine Coast.
So Close, But a World Away, targets all potential travellers to the Sunshine Coast, but in particular the crucial drive market within a 3 hour radius that is geographically so close, but where visitors can escape to a world away from the everyday.
“The campaign will have a strong focus on digital media, social media, electronic direct mail and will be supported by print and television advertising.
“We have worked closely with our industry operators to maximise the tourism opportunities available and include a strong call to action with bookable offers allowing us to measure and quantify results.” Steve concludes.
More information can be found on the dedicated micro site:
About Sunshine Coast Destination:
Sunshine Coast Destination markets the naturally refreshing Sunshine Coast to the world as a holiday destination. In the year ending March 2012, the Sunshine Coast attracted more than 3 million domestic and international visitors. |