Selling Sunshine to the Land of the Long White Cloud

Sunshine Coast Queensland - Naturally refreshing

Sunshine Coast Queensland - Naturally refreshing
Sunshine Coast Destination Limited

Sunshine Coast Destination Ltd (SCDL) has its sights firmly set on bringing even more Kiwis to our shores in 2012 and is delivering the Coast’s number one international market with a swag of good reasons over the coming months.
Shining the spotlight on the Sunshine Coast and speaking directly with consumers at the free and ever popular Flight Centre Travel Shows starting tomorrow in Auckland to be held 11-12 February and in Christchurch next week, 19 February. The two shows drew a crowd of more than 25,000 people last year.
SCDL Trade and International Manager, Gemma O’Brien has been joined by Sunshine Coast operators; Hyatt Regency Coolum, Dreamtime Resorts, Mantra Group and the Wyndham Hotel Group.

Steve Cooper, CEO of SCDL said, “In addition to our promotion at the Expos, we have a major Flight Centre Sunshine Coast/Gold Coast advertising campaign that will commence this weekend in New Zealand. We want Sunshine Coast to be top of mind for our Kiwi friends to keep coming back to our region.”

While New Zealand is not a new target for the region it is a market that has always shown strong visitation and is an extremely valuable market to the Sunshine Coast bringing the most international visitors, around 71,000 to the end of September 2011 and making up just over 29 percent of our total international visitors.

“Kiwi visitors traditionally stay longer and spend well with local businesses, which is why it is important for us to continue to attend and put our best foot forward at the travel expo shows and provide vital updates for agents in New Zealand,” added Mr Cooper.

Product Manager meetings and trade training will also be undertaken with key travel partners in New Zealand to update on new Sunshine Coast accommodation, attractions, latest trends and packages.