“Strength, taste and aroma” are words that will be common-place over the next three days at the 2011 CSR Sugar Golden Bean Roaster Competition and Conference.
Business Events Sunshine Coast (BESC), won this event for the Sunshine Coast in May 2011.
The Sunshine Coast Function Centre in Caloundra is hosting the five-day event which finishes with an Awards Dinner on Saturday 3 December. The event attracts the best coffee roasters and baristas from around the world, providing a significant boost in visitors to the region.
The change in location has had a positive influence on the size of the event. Delegate numbers are higher than in previous years and the number of competition categories has increased from eight to ten. Entry numbers have grown from 1000 last year to more than 1200 entrants from around the country. Competitors spend months researching and sourcing coffee beans from around the world followed by hours of blending, roasting, and tasting to fine-tune the perfect coffee.
Manager of Business Events Sunshine Coast (BESC), Ms Pippa McCreery said “The Golden Bean Roaster Competition and Conference has been held in Port Macquarie for the past five years. We worked extremely hard to bring this event to the region. We are thrilled the organisers decided to hold this event on the Sunshine Coast as it is the largest of its kind in Australia.
“Securing this event for our region has financial benefits and also strengthens the Sunshine Coast’s reputation as an emerging food and local produce leader. It is estimated this event will contribute $500,000 to the region’s economy.”
Sunshine Coast Destination Ltd (SCDL) CEO, Steve Cooper said “Events and conferences such as this provide flow on effects for accommodation, dining venues, retail outlets and attractions, in the Caloundra and wider Sunshine Coast community.”
Now in its sixth year, the CSR Sugar Golden Bean is considered the ‘must attend’ event for Australian coffee roasters and suppliers to the industry. It is a networking opportunity for coffee roasters and associated members. The conference will provide a forum for learning and exchanging ideas within this growing industry.
BESC is a division of SCDL, whose responsibility is to market the Sunshine Coast as a viable, attractive and sustainable business destination.