New website to showcase Coast as an event destination

If you’ve got it, flaunt it! That’s what Business Events Sunshine Coast (BESC) told a group of 50 Sunshine Coast tourism operators at the launch of their new website and planner guide earlier today at Sunshine Castle.

Pippa McCreery, Jake Cosmai and Lauran Hofman of Business Events Sunshine Coast.
Pippa McCreery, Jake Cosmai and Lauran Hofman of Business Events Sunshine Coast.

BESC Manager, Pippa McCreery said, we are lucky enough to have a stunning destination, so we have greatly increased the use of imagery on the new website and in the planner guide – if you’ve got it, flaunt it!
“A lot of effort went in to creating a content-rich, user friendly website that focusses on meeting visitor needs. The ever-evolving pace of digital technology has changed the way we research and organise events, but overwhelmingly feedback indicated that print reigns when it comes to the planner guide.
“The website  ( provides a ‘one stop shop’ for event planners, with innovative features including an interactive mapping tool, a comprehensive news section including blog articles and a resource library containing image and video downloads.
“The 2013/2014 business events planner guide contains all the information needed to attract conferences and incentives to the Sunshine Coast. An exciting new inclusion features offsite event options for groups to take advantage of the Sunshine Coast beaches, parks and foreshores. We have worked closely with our local council to access these fabulous open spaces for events – so we are very excited about the increased creativity made possible by these new offsite options,” Pippa said.
BESC has a three year plan that underpins DestinationQ’s 2020 strategy to grow and increase the competitiveness of our tourism industry across Queensland.
Pippa said, “the targets are high but with a unified approach we are confident business events on the Sunshine Coast can greatly contribute to these targets.
It means over the coming three years we will have:
• an increased focus on attracting high yielding corporate events from Sydney and Melbourne
Currently 67% of business coming to the Sunshine Coast is corporate groups, and 50% are from interstate, the rest from within Queensland.
• an increased focus on the association sector, with a focus on the regions industry sector strengths. 16% of conferences held on the Sunshine Coast are from association groups.
• an increased focus on International markets, particularly Asia Pacific intermediaries
Currently only 3% of events are international. We aim to increase to 6% by 2020.
“BESC will continue to strengthen relationships with key airline partners, Australian Association of Convention Bureau, Business Events Australia (Tourism Australia), Tourism Events Queensland and the Sunshine Coast Council.
Business Events Sunshine Coast is the convention bureau for the Sunshine Coast, and a division of the regional tourism organisation, Sunshine Coast Destination (SCDL).