Nearly $4 million in grants for regional tourism organisations

Queensland Government

Queensland Govt COA
Queensland Govt COA

The Queensland Government has approved nearly $4 million in grants to Regional Tourism Organisations (RTOs), delivering another major boost to Queensland’s tourism industry.
Minister for Tourism, Major Events, Small Business and the Commonwealth Games Jann Stuckey said all of the State’s 13 RTOs had been successful in their bid for a share of the funding.
“Across the State, 28 projects will share in a total $3.89 million as part of the RTO Contestable Grant Scheme,” Ms Stuckey said.
“At the inaugural DestinationQ Forum held in Cairns in June, our Government doubled the funding available to RTOs and these projects will help significantly boost tourism in Queensland.
“The successful applications were linked to DestinationQ outcomes and focused on cooperative marketing or product development that complemented our wider tourism strategy.”
Ms Stuckey said almost 50 applications for funding were received.
“The industry has been crying out for support after a long period of inaction by the former Labor Government and we are thrilled to be able to assist RTOs to get on with the job of driving the industry forward,” she said.
The grants were assessed by a committee made up of representatives from Tourism Queensland, Events Queensland, the Queensland Tourism Industry Council, Tourism Australia and the Department of Tourism, Major Events, Small Business and the Commonwealth Games.
Ms Stuckey said RTOs were encouraged to work with local government, tourism organisations, industry and other partners, and where grant applications had been successful, the State Government matched contributions dollar-for-dollar.
“This scheme will benefit the entire State and is another example of how the Newman Government is working to maximise our share of the domestic and international visitor markets to help us achieve our 2020 goal to double annual overnight visitor expenditure.”
Summary of RTO Contestable Grants 2012-13 by region

Region Projects supported Total grant funding  
Brisbane Extension of the Inside Out summer and winter campaign $500,000 Total: $633,000
  China Partnership Strategy $133,000  
Gold Coast Chinese Digital and Social Media project $450,000 Total: $830,000
  Gold Coast China Mission $65,000  
  New Zealand Famous for Funbrand tactical activity $300,000  
  International Education Collateral $15,000  
Sunshine Coast Tourism experience cluster development $81,000 Total: $146,000
  Tactical marketing campaign with Virgin Australia & Blue Holidays $65,000  
Whitsundays Whitsundays Events Attraction Strategy – Phase 1 $60,000 Total: $347,500
  Whitsundays on Sale campaign $155,000  
  Whitsundays business events relaunch $90,000  
  Love the Whitsundays campaign $42,500  
Tropical North Queensland Drive North Queensland campaign $295,000 Total: $898,000
  Tropical North Queensland Endless Summer Domestic Campaign $165,000  
  International development $438,000  
Bundaberg Extension of the Bundaberg Turtle Experience Marketing Campaign $75,000 Total: $75,000
Capricorn Southern Great Barrier Reef Integrated Marketing Plan $85,000 Total: $143,250
  Queensland Tourism Digital Web Mobile Platform project $58,250  
Gladstone Northern Entrance Interpretive Visitor Information Sign and regional roll out $12,500 Total: $12,500
Mackay Mackay Event-building project $67,500 Total: $137,500
  Mackay Melbourne promotion $60,000  
  Mackay industry convention/events marketing $10,000  
Outback Queensland Outback Queensland Eventures Campaign $202,000 Total: $202,000
Southern Queensland Country Southern Queensland Country – Autumn Campaign $170,177 Total: $170,177
Townsville Taking Townsville, North Queensland to the World $100,000 Total: $187,600
  Townsville Shines – Event Campaign $87,600  
Fraser Coast Natural Encounters summer campaign extension $81,750 Total: $106,750
  Eco Coast Cooperation Strategy $25,000  
    Grand total $3,889,277