The Queensland Government has approved nearly $4 million in grants to Regional Tourism Organisations (RTOs), delivering another major boost to Queensland’s tourism industry.
Minister for Tourism, Major Events, Small Business and the Commonwealth Games Jann Stuckey said all of the State’s 13 RTOs had been successful in their bid for a share of the funding.
“Across the State, 28 projects will share in a total $3.89 million as part of the RTO Contestable Grant Scheme,” Ms Stuckey said.
“At the inaugural DestinationQ Forum held in Cairns in June, our Government doubled the funding available to RTOs and these projects will help significantly boost tourism in Queensland.
“The successful applications were linked to DestinationQ outcomes and focused on cooperative marketing or product development that complemented our wider tourism strategy.”
Ms Stuckey said almost 50 applications for funding were received.
“The industry has been crying out for support after a long period of inaction by the former Labor Government and we are thrilled to be able to assist RTOs to get on with the job of driving the industry forward,” she said.
The grants were assessed by a committee made up of representatives from Tourism Queensland, Events Queensland, the Queensland Tourism Industry Council, Tourism Australia and the Department of Tourism, Major Events, Small Business and the Commonwealth Games.
Ms Stuckey said RTOs were encouraged to work with local government, tourism organisations, industry and other partners, and where grant applications had been successful, the State Government matched contributions dollar-for-dollar.
“This scheme will benefit the entire State and is another example of how the Newman Government is working to maximise our share of the domestic and international visitor markets to help us achieve our 2020 goal to double annual overnight visitor expenditure.”
Summary of RTO Contestable Grants 2012-13 by region
|Region||Projects supported||Total grant funding|
|Brisbane||Extension of the Inside Out summer and winter campaign||$500,000||Total: $633,000|
|China Partnership Strategy||$133,000|
|Gold Coast||Chinese Digital and Social Media project||$450,000||Total: $830,000|
|Gold Coast China Mission||$65,000|
|New Zealand Famous for Funbrand tactical activity||$300,000|
|International Education Collateral||$15,000|
|Sunshine Coast||Tourism experience cluster development||$81,000||Total: $146,000|
|Tactical marketing campaign with Virgin Australia & Blue Holidays||$65,000|
|Whitsundays||Whitsundays Events Attraction Strategy – Phase 1||$60,000||Total: $347,500|
|Whitsundays on Sale campaign||$155,000|
|Whitsundays business events relaunch||$90,000|
|Love the Whitsundays campaign||$42,500|
|Tropical North Queensland||Drive North Queensland campaign||$295,000||Total: $898,000|
|Tropical North Queensland Endless Summer Domestic Campaign||$165,000|
|Bundaberg||Extension of the Bundaberg Turtle Experience Marketing Campaign||$75,000||Total: $75,000|
|Capricorn||Southern Great Barrier Reef Integrated Marketing Plan||$85,000||Total: $143,250|
|Queensland Tourism Digital Web Mobile Platform project||$58,250|
|Gladstone||Northern Entrance Interpretive Visitor Information Sign and regional roll out||$12,500||Total: $12,500|
|Mackay||Mackay Event-building project||$67,500||Total: $137,500|
|Mackay Melbourne promotion||$60,000|
|Mackay industry convention/events marketing||$10,000|
|Outback Queensland||Outback Queensland Eventures Campaign||$202,000||Total: $202,000|
|Southern Queensland Country||Southern Queensland Country – Autumn Campaign||$170,177||Total: $170,177|
|Townsville||Taking Townsville, North Queensland to the World||$100,000||Total: $187,600|
|Townsville Shines – Event Campaign||$87,600|
|Fraser Coast||Natural Encounters summer campaign extension||$81,750||Total: $106,750|
|Eco Coast Cooperation Strategy||$25,000|