The Sunshine Coast has played host to a Chinese TV crew from World Traveller – a media organisation dedicated to producing television shows, magazines, guidebooks and websites relating to international travel destinations.
This promotional filming initiative has been organised by Tourism Australia and Tourism Queensland and is supported by Sunshine Coast Destination Ltd (SCDL).
With a population of 1.3 billion, China is a massive market and SCDL believes media exposure is one of the most cost effective and best ways to entice Chinese tourists to our shores.
“The fact that this crew chose to come to the Sunshine Coast is proof that we are up there with some of Australia’s top tourist locations. We’ve done our best to show the crew the very best that the coast has to offer,” said Steve Cooper, CEO of SCDL.
During their two day stay on the Sunshine Coast, the crew filmed in the Hinterland, at Eumundi Markets, the Ginger Factory, Noosa National Park, Noosa River and along Hastings Street.
Corinne Mikkelsen, General Manager of Tourism at the Ginger Factory, said the tourist park was a popular drawcard for visitors from China and South East Asia.
“We have a unique tourism product that combines education, agricultural history, food and retail that appeals to Asian visitors and we expect numbers to climb through increased media and marketing exposure,” Ms Mikkelsen said.
“We were delighted to have the opportunity to showcase the Ginger Factory and the significant upgrades that have occurred over the past year to the World Traveller crew,” she added.
To capitalise on the increased growth from the China market, SCDL has been working with Tourism Australia, Tourism Queensland and industry partners to better understand Chinese market needs, wants and expectations. SCDL attended the Queensland on Tour china mission earlier this year.
The Queensland episode is scheduled to air in March 2013.