Local Sunshine Coast woman means business – naturally

Carly Earl
Carly Earl

Local business woman, Carly Earl, is one of only eight finalists competing for this year’s coveted Sunshine Coast Young Business Woman of the Year Award, held by the Sunshine Coast Business Women’s Network.
The awards are held annually to recognise the woman behind the business. Now in its 14th year, the awards celebrate the achievements of women, not only in their own businesses, but also for their contributions to the community.
Busy mother of three, founder and managing director of ‘Eco Child’, Carly has groomed an experienced team of knowledgeable staff to help deliver an extensive range of organic and natural products for mother, baby and child. Offering an in-store baby clinic, regular events and an online shopping facility as well as the store, Eco Child is recognised as the Sunshine Coast’s foremost specialist in providing the best natural options for mother and baby.
Carly has become an entrepreneur by solving her own issues as a new mum. She said, “I wanted to find the best possible products for my children. I wanted to use nothing but the purest, organic materials against their sensitive skin”.
“Upon choosing to leave my Law studies and launch Eco Child, I wanted to create a boutique store that would offer eco-friendly, organic and natural parenting products that also provided information and support, a hub”, she said.
Her years of experience with organic certifications, fair trade stipulations, eco-friendly fabrics and organic skincare formulations have ensured that Eco Child is stocked with the highest quality certified organic and eco-friendly range in Australia. Eco Child further provides information and support to young Sunshine Coast families.
Earlier this year, her Mooloolaba store was severely flood damaged during a one-in-a-hundred year event, with large amounts of merchandise being written off due to severe water damage.
But you can’t keep a good woman down. Carly has now moved the store 4 doors up to new premises on Brisbane Road, Mooloolaba, and with the move came an emerging business idea. She is now working towards implementing a Modern Cloth Nappy Library, an Eco Child waste reduction initiative that supports fair trade practices whilst reducing the number of disposable nappies sent to landfill (over 23 million every year on the Sunshine Coast alone). “When you think that it takes 550 years for them to break down, that’s a growing problem that we can easily do something about”, says Carly with the passion and determination she is well known for.
“Young families will be given the opportunity to ‘try before they buy’ cloth nappies, with the ability to borrow cloth nappy kits on a fortnightly basis. Carly is hoping to encourage more environmentally friendly and sustainable nappying habits amongst Coast parents, a much better alternative to disposables. Cloth nappies have come a long way in the last decade, are very easy to use, and are made from amazing fibres such as bamboo and organic cotton, with lots of gorgeous colours, prints and styles to choose from. And whilst some mistakenly believe cloth is more expensive to purchase upfront, they are much cheaper in the long run. Families can save up to $3,500 over a typical 2 year period of use,” Carly said.
The Sunshine Coast Business Woman of the Year will be announced this Saturday night, 25th August at the ceremony held at the Events centre in Caloundra. For more information on Eco Child and Carly Earl visit www.ecochild.com.au.