Drive tourism benefits from new signs for the Hinterland

Peter Rogers, former HTSC committee member, Christine Kardash, President of HTSC and Michael Donnelly, SCDL Tourism Development Manager
Peter Rogers, former HTSC committee member, Christine Kardash, President of HTSC and Michael Donnelly, SCDL Tourism Development Manager for the Sunshine Coast Hinterland Soul.

New tourism signs have been completed on the Blackall Range tourist drive at Little Yabba Creek and Bald Knob.
The upgraded signage is a result of Hinterland Tourism Sunshine Coast (HTSC) being awarded a minor tourism and infrastructure grant by the state government to restore flood damaged signs.
HTSC has worked with Sunshine Coast Destination Ltd (SCDL) to incorporate regional and sub-regional branding into the design prior to installation.
SCDL Tourism Development Manager, Michael Donnelly said, “Signage is important for the Hinterland region, in particular for our drive market visitors from Glass House Mountains to the Mary Valley.
“The signs are in key locations for our visitors and showcase maps of the region as well as the sub-regional branding – Soul of the Sunshine Coast. This initiative has been a great example of a local tourism body working closely with SCDL to create a positive outcome for our visitors.”
Peter Rogers, former committee member of HTSC, worked on securing the grant and said,” Our Soul of the Hinterland signs invite the passing traveller to stay longer, drink in the vistas, imbibe nature, and enjoy the whole experience of the Range, Valleys and Mountains.
“Tourism signs are designed to be memorised, to add value to the destinations they describe, and provide what our GPS cannot – an embrace of what is around and why to linger and visit every corner.”