Domestic tourism defying odds

Sunshine Coast Queensland - Naturally refreshing

Sunshine Coast Queensland - Naturally refreshing
Sunshine Coast Destination Limited

Domestic tourism is defying the odds, with new data released today showing a five percent increase to 2.7 million domestic overnight travellers to the Sunshine Coast for the year ending December 2011.
The National Visitor Survey statistics from Tourism Research Australia also show the visiting friends or relatives (VFR) and business travel sectors have buoyed the domestic results for the Sunshine Coast region.
As well as the higher overnight visits, the Sunshine Coast recorded a four percent increase in domestic visitor expenditure to $1.7 billion.

Sunshine Coast Destination Ltd (SCDL) CEO, Steve Cooper welcomed the figures, “The Sunshine Coast tourism sector remains solid with domestic visitation after experiencing a challenging year in 2011.”

“In addition to the overall five percent increase in domestic overnight visitors compared to the same period last year, intrastate visitors to the region grew by six percent, led by Brisbane residents. This demonstrates the Sunshine Coast’s naturally refreshing brand and work is resonating with visitors, together with the destinations’ easy access, safe location and relaxing holiday appeal.
“Over the past two years, there has been exciting developments and investment directed into business events product and experiences across the Sunshine Coast. We are excited by the increase in business related travel as this presents further opportunities to boost Monday to Friday business for the region’s economy,” added Mr Cooper.
The Tourism Forecasting Committee is predicting domestic tourism will increase by an average of 0.3% between 2010 and 2015.
For more information on the National Visitor Survey results visit: or