The Sunshine Coast will be beamed across screens in Singapore following a visit this week by a film crew on the Sunshine Coast shooting footage for the country’s highest rating variety television program, Food Source.
The visit was an initiative of Tourism Australia and supported by Tourism Queensland, Sunshine Coast Destination Ltd (SCDL), Suncoast Fresh and local producers.
“Tourism Australia initiates these types of opportunities, working in with Tourism Queensland, which in turn put forward ideas, for example, to consider the Sunshine Coast as a possible location,” SCDL CEO Steve Cooper explained today.
Mr Cooper said the filming this week was a wonderful opportunity to showcase the diverse quality of produce unique to the Sunshine Coast.
“The Sunshine Coast is gaining a reputation as a leading destination from producer to plate through to presentation and hospitality by some of Queensland’s finest restaurants. The Sunshine Coast has something for all tastes,” said Mr Cooper.
Pornsak Prajakwit, celebrity and host of Food Source likes to get behind the scenes and get his hands dirty to show where the food is grown and sourced. He has four Thai restaurants in Singapore and was nominated for the best variety show host in the 2011 Star Awards.
Djong Hoa Goh, producer of the food-themed travelogue, Food Source said they have been very busy on this trip and have included footage of the ginger production at the Ginger Factory in Yandina.
Craig Todd, General Manager of Sales and Marketing at Buderim Ginger said it was an opportunity to expose specialist products such as the ginger beer and crystallised ginger to the Asian market.
Food Source attracts nearly 1 million viewers in Singapore. The third season will start in June and run for the rest of the year.
The Sunshine Coast is home to two major food festivals throughout the year. The Noosa International Food and Wine Festival held 17-20 May and the Real Food Festival 8 – 9 September to be held across the Sunshine Coast hinterland.