Sunshine Coast Destination Ltd (SCDL) has announced the appointment of Veronica Rainbird as Marketing and Brand Director for the regional tourism body.
Veronica joins SCDL from the Government of Dubai -–Department of Tourism and Commerce Marketing, where she worked as the Senior Manager of Trade, Marketing and Strategic Relations. She has enjoyed exciting and varied roles within the Australian tourism, travel and hospitality industry over the past twenty years.
Having worked with some of Australia’s leading organisations including; Travelscene American Express, Hamilton Island Enterprises, Flight Centre, Business Events Sydney, Tourism NSW, Mirvac Hotels and Resorts, Tasmanian Convention Bureau, & Jetset Travel World Group, Veronica Rainbird brings a wealth of experience and knowledge from the travel and tourism industry.
Veronica has developed and maintains excellent business networks and relationships in the Australian, New Zealand travel and global marketplace and brings to SCDL extensive sales, marketing, and event experience and the ability to correctly position various products in the region.
CEO, Steve Cooper said “As Marketing and Brand Director, Veronica will play a pivotal role in defining and driving key marketing strategies and developing our regional brand to deliver results, quantifiable by an increase in visitation and visitor spend for Sunshine Coast tourism operators. Veronica is passionate about travel and tourism and her strong sales and marketing techniques along with her endless energy will be an asset to the Sunshine Coast.
Veronica Rainbird commenced with SCDL last week.