Susan has extensive experience in both the tourism and training environments and has worked in the tourism industry for over 20 years in retail, wholesale, accommodation and more recently with Tourism and Events Queensland.
Susan was Channel Manager of the hospitality chain, Oaks Hotels and Resorts and was responsible for ensuring the group’s online presence translated into sales. Following this success, Susan moved into the position of Sales and Marketing Manager liaising with all state sales and marketing staff, contracting with industry bodies, suppliers, corporate and other guests, as well as conducting market research.
Most recently, Susan was an integral part of the very successful Digital Ready Program (99% satisfaction rating) for Tourism and Events Queensland as a Digital Coach. Over the life of the program she travelled around the state developing and improving the digital knowledge within the tourism industry to strengthen digital consumer communication and digital marketing performance.
CEO of SCDL, Simon Ambrose, welcomed Susan’s appointment, “Sunshine Coast Destination has embarked on an ambitious target of increasing visitor numbers and overnight visitor expenditure by 2020. We as a body cannot achieve this alone and require a collective approach with our tourism industry. Susan brings considerable expertise in both engaging with industry and the digital space. Her enthusiasm for all things tourism is obvious and she is passionate about assisting tourism operators to get results.
“Susan will work in collaboration with industry and members in the Southern (Kawana to Caloundra), Hinterland and Gympie to Cooloola regions. She will also be responsible for the implementation and management of regional SCDL programs to grow tourism (in particular the niche of Golf and the 2018 Commonwealth Games). She is the direct link with Destination Advisory Panels and other stakeholder groups within these areas of the Sunshine Coast.”