Noosa is set to welcome Christmas and New Year visitors with a fun and festive calendar of events to enjoy while on holiday, in between soaking up the region’s beaches, national parks, river and hinterland.
The popular beachside destination on Queensland’s Sunshine Coast has enjoyed strong bookings throughout spring and in the lead-up to Christmas, and the town is gearing up for a bumper holiday season.
Tourism Noosa General Manager Diane Ainsworth said the positive signs at the start of summer were welcomed.
“There are definitely signs of renewed confidence with good indications from our Visitor Information Centres and many of our accommodation providers in the lead-up to Christmas,” Ms Ainsworth said. “Hopefully we’ll be blessed with some good weather over summer and many of our tourism businesses are looking forward to what should be a strong festive season after a challenging 12 to 18 months.
“The reality is that these have been the toughest of times and we’ve only recently started to see some consumer confidence return.
“But in the event that the weather isn’t so kind to us this summer, we’re prepared with a rainy day strategy that will make sure our visitors still have plenty to do and can enjoy their stay.”
Tourism Noosa’s marketing in the region’s key markets in the New Year will have a fresh look.
“We’re tweaking our branding a little so it will really reflect what Noosa has to offer,” Ms Ainsworth said.
“We are also working on a new digital strategy which will focus on how we communicate with our target markets using various digital and social media. The Noosa iPhone app has been such a popular mobile tool and we want to make sure we keep that and other activities on track.
“There’ll also be an overhaul of our www.vistinoosa.com.au website which will refresh its look and functioning, with some great new images to show off Noosa at its best.”
She said the tourism industry in Noosa had been buoyed by the latest research from Tourism Australia, showing the number of domestic visitors to the destination reached an all-time high in the June quarter this year.
“We welcomed 943,000 Australians who came to enjoy a holiday in what we think is Australia’s best beachside location,” Ms Ainsworth said. “That’s an increase of almost 16% on the previous year – a fantastic result in any industry in what has been a difficult economic climate.
“As Tourism Noosa is on its way to reaching record membership numbers, we thank our local tourism industry for the hard work they put into their businesses to make Noosa such a popular and fantastic holiday destination for all our Australian and overseas visitors.
“We’ve been inducting new members and introducing them to our new-look team. We’re looking forward to working with them as we welcome new visitors and those who are returning to the destination who will find some exciting, new products on offer in the tour, restaurant, spa and retail sectors.”
Ms Ainsworth also thanked the local Noosa community for the role they play in keeping Noosa a special place for visitors – a major platform of Tourism Noosa’s Sustainable Noosa plan.
She said the industry was looking forward to reaping the economic benefits of hard work in trying times as the town welcomed Christmas visitors.
“As we have all witnessed a very challenging twelve months in the tourism industry we look forward to unveiling additional marketing activities, affordable to all levels of business, an aggressive post Christmas and Autumn campaign roll out, and a new member strategy to assist in kick starting the 2012 season with solid returns.” she said.
To download Noosa’s Festive Season Guide and restaurant opening hours during the Christmas-New Year period, see www.visitnoosa.com.au