The PGA of Australia today confirmed the Australian PGA Championship presented by Coca-Cola has found a new home on Queensland’s Gold Coast at RACV Royal Pines, after 11 years at Palmer Coolum Resort.
Following an extensive search within the Sunshine State where a number of competitive offers were considered, a series of new agreements will now see Australia’s oldest Professional Championship contested on the Gold Coast for the next five years.
The agreements include the renewed support of the Queensland Government through Tourism and Events Queensland, as well as investments by RACV, Gold Coast City Council and Gold Coast Tourism.
At today’s press conference, held at the SkyPoint Observation Deck function room, Brian Thorburn, CEO of the PGA of Australia said that the partnerships will provide major leverage to grow the Championship into one of the biggest events on the Gold Coast calendar.
“This is a significant and exciting day in the history of the Australian PGA Championship,” said Thorburn.
“The Australian PGA Championship presented by Coca-Cola holds great importance to the entire PGA Membership, and the relocation to RACV Royal Pines on the Gold Coast now provides us with the required assets to grow the tournament.
“The Australian PGA Championship has a reputation for being a fun, relaxed tournament and we think we have the opportunity to not only recreate, but enhance that at RACV Royal Pines.
Thorburn added that while the Championship has enjoyed continued support from the likes of the Queensland Government, Coca-Cola Amatil, Volkswagen and Emirates, he also believes the move will attract a new naming rights sponsor.
“We’d previously had feedback from a number of potential sponsors that they would be interested in key sponsorships if the tournament moved to a region with a larger population base, so we’ve now put the event in the best possible position to reach new heights in terms of entertainment value, prize money and commercial opportunities.”
Minister for Tourism, Major Events, Small Business and the Commonwealth Games, Jann Stuckey welcomed the PGA’s decision to host the Championship on Queensland’s Gold Coast.
“I am pleased the organisers have been able to secure a new venue which will allow them to get on with planning for the 2013 tournament to be held later in the year,” Ms Stuckey said.
“As we look toward the 2018 Gold Coast Commonwealth Games, it is major international sporting events like this that showcase the Gold Coast as a premier event and holiday destination.”
The proud home to the Ladies Masters since 1992, RACV Royal Pines is no stranger to hosting world-class tournaments.
“RACV is delighted to partner with the PGA of Australia to present this world-class event and we will work closely with the PGA to enhance this tournament including investing $5m over the next three years to make changes to the course that meet the PGA’s requirements,” said Sue Blake, Executive General Manager, RACV Club and Resorts.