Tourism on the Sunshine Coast will receive a boost from a new RACQ marketing campaign aimed at reviving holiday road trips. Visitors will be encouraged to take to the road and reignite memories of the good old Sunday drive.
Sunshine Coast Destination Ltd (SCDL) CEO Steve Cooper and local Sunshine Coast operators have welcomed the news.
“Whether it be a day trip, weekend away or extended holiday; visitors that drive to the Sunshine Coast are one of the most crucial markets for our tourism industry,” said Mr Cooper.
RACQ Group chief executive, Ian Gillespie said the initiative, tagged “Bring back the Road Trip” would encourage Queenslanders to holiday in their own state. The campaign to be launched in August will be promoted via television, radio, newspapers and social media.
“In addition to this cooperative campaign, SCDL in conjunction with RACQ are creating virtual information centres which will further promote the Sunshine Coast region and provide access to 1.2 million RACQ members,” said Mr Cooper.
With the growth of digital technology, online booking systems and the ever expanding information resources that today’s hand held devices offer the traveller, the role of the information centre is changing and virtual information centres are becoming another popular option for visitors.
RACQ has been involved in drive tourism since its formation in 1905, when one of its key functions was to lobby for road signage so the state’s pioneering motorists could find their way around. This helped to open up Queensland to those early motorists who wanted to drive for the pure pleasure of it.
One of the core benefits for RACQ members is providing free maps, but now the body also provides many other services including road condition reports and an online trip planner and breakdown roadside assistance.
“We look forward to working with the RACQ to drive more visitors to our region,” added Mr Cooper.
The Queensland day trip market is worth $3.3 billion to the state’s annual economy, and the total value of domestic tourism to Queensland was more than $13 billion annually.