Here is the first in a series of articles on sales and service. Attitude is everything that unspoken gesture of tell-tale body language that says so much to us – the customer. Customers pick up on these signs or lack of them, and sometimes you may not be aware you have done so. Just the same as we can make assumptions about them – “must be just looking?”
What does it cost to give someone the right impression – nothing! It is the time to be consciously approachable, affable, and positive – remember First Impressions. If the customer in taking those first few steps into your business perceives you are not interested or even hostile, they are more than likely to go elsewhere – mmm the opposition. We Australians are good at not complaining, not like other cultures around the world. We just don’t buy from that business anymore and tell the world.
These are only my thoughts as it is up to each business owner to make the decisions on how customers are treated. In my business, I am nice to my clients; treat them with respect and professional integrity they deserve. An appropriate attitude presents the warmth, the welcoming face of the company. We are then seen as businesses that take customers interests as a priority. Clients then want to do business with us and remain loyal.
In summary, even in those days when we don’t feel like it, other things to do; too busy for customers – think again. How pays the bills? Don’t let an opportunity slip past because you couldn’t be bothered to raise a smile and demonstrate a good attitude to your clients. So, develop an attitude of a consistently high standard of service.